Conceptually Facon is novel. It is a place of Argentine decoration and objects, where things happen: it smells of tradition with a light and homely air, the beauty of the autochthonous is enhanced and exhibited in a very harmonious and unpretentious way, and stories are shared. I am a passionate host, Facon is the summary of experiences, of travel, of landscapes, of a story, of coming to my store and having an experience. It is not just a product. Facon is synonymous with a house full of anecdotes.