Conceptually, Facon is novel. It is a place of Argentine decoration and objects, where things happen: we discover wines, it smells of tradition with a light and homemade air, it enhances and exhibits the beauty of the native in a very harmonious and non-pretentious way, and stories are shared. I am a passionate host, Facon is the summary of experiences, trips, landscapes, a story, coming to my store and having a delicious wine. It is not just a product. Facon is synonymous with a house full of anecdotes.